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Bollywood actress Vidya Balan will launch the theatrical trailer of ‘Bobby Jasoos’ with 10 real life detectives.

Innovative promotion ideas seem to be the new in-thing in Bollywood! Last week debutant actor Tiger Shroff was spotted promoting his film ‘Heropanti’ by performing live action stunts and now actress Vidya Balan is all set to promote her upcoming film’Bobby Jassoos’ with  10 real life detectives.

‘The Dirty Picture’ siren will be seen playing the role of a Hyderabad – based female detective in ‘Bobby Jasoos’. Known for taking on female centric roles, Vidya Balan was last seen in the national award winning film ‘Kahaani’ directed by Sujoy Ghosh.

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When the makers of the movie were deciding on the trailer launch event, they came up with the idea of celebrating it with some real life detectives. The spokesperson from the production house said that the trailer is likely to be launched later in May, 2014.

Directed by Samar Shaikh – ‘Bobby Jasoos’ is produced under the production banner of Dia Mirza and Sahil Sangha’s Born Free Entertainment .

The movie also has Tanvi Azmi, Ali Fazal and Vinay Varma in supporting roles. This will mark the second project of Born Free Entertainment after their movie ‘Love Breakups Zindagi’. Shantanu Moitra has composed the music for the movie.

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