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Bollywood’s action specialist Ajay Devgn has been roped in as the brand ambassador of KFC’s ‘Add Hope’ initiative. The announcement was made by KFC India on August 6, 2016. The initiative aims to raise fund that will in turn provide meals to the underprivileged children in the country.

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KFC India has joined hands with the beneficiaries like India Food Banking Network and World Food Program that help to provide 20 million meals to the underprivileged children by 2020.

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Ajay in a statement said that hunger is one of the most critical issues that the country suffers from and added that being associated as a brand ambassador is one of the most challenging roles.

Photo Credits: Viral Bhayani

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