The Unique Malabar Gold and Diamonds Ad is an Instant Hit Across All Platforms and Audiences
Kareena Kapoor’s latest ad shoot with Malabar Gold and Diamonds in September before the birth of baby boy Taimur Ali Khan has garnered more than 8 Million views on youtube and social media for a very special reason.
The ad film has become a trending topic with more than a thousand tweets floated around the hashtags – #KareenasAnniversarySurprise,#WhoSurpriseKareena,#KareenaSurprised.
No glitter, no glamour – Malabar Gold & Diamond’s latest brand film, has been trending since it’s release as it brings in a new phase in jewelery advertising. While all other jewelers portray the end user as a bride, Malabar Jewelers took an unconventional route and shifted the focus on men looking to gift jewelry to their partners.
The one minute ad film revolves around a telephonic conversation between husband and wife, which happen to be Kareena Kapoor and Saif Ali Khan in this case – the #KareenasAnniversarySurprise film captures the tale of a surprise!
‘Every woman in this world likes two things – surprise and diamond!’
This philosophy has been captured well by the trending ad campaign. It has managed to open conversations and there are a lot of positive sentiments on social media with regards to the campaign.
Peak behind the scenes to see what goes into shooting an ad film with Kareena Kapoor!
The ad film has been directed by Bollywood film Director/ Writer Vinil Mathew. See the ad film on youtube right here.
Stay tuned for more updates on Kareena Kapoor and baby boy Taimur Ali Khan exclusively on Bollywood Garam.