Priyanka Chopra launches Its Cool To Repeat campaign


Bollywood actress Priyanka Chopra has started a campaign on the social networking site Twitter, encouraging people to not be afraid of wearing the same clothes multiple times. It might be a big deal for celebrities to repeat an outfit more than once, but Chopra is trying to change trends with her new campaign.

The ‘Barfi’ actress, along with her stylist Ami Patel have started the campaign #itscooltorepeat, which encourages people to repeat clothes and outfits, while make their own unique fashion statement. Priyanka said that repeating accessories and outfits is eco-friendly and helps protect nature. The actress has appealed to her followers to come up with innovative and fun reasons why it is cool to repeat clothing in order to get the movement started.