Television

Brand Ambassador Tiger Shroff launches children’s channel Sony Yay!

Tiger Shroff excited about his debut association with a children’s TV channel

Bollywood’s dancing and aerobics star Tiger Shroff has been roped in as the brand ambassador of Sony Yay! Channel launched today by Sony Pictures Network. The new children’s entertainment channel is Tiger’s first association with a TV channel and goes air from April 12, 2017 midnight.

The Baaghi actor has earlier also shot for the brand film and theme song with children. Tiger in an earlier in a statement said that he was very excited to be a part of the channel. Leena Lele Dutta, the business head of Sony Pictures Networks Kids Genre said that Tiger was the right fit for the channel. The business head added, “Kids across the country relate to him and consider Tiger as their icon. Given his affinity with kids, we could not have found a better representative for our channel”.

The actor at the event showed off some of his cool dance moves. Tiger looked great in a white and orange shirt paired with denims. Jr. Shroff made his debut in Bollywood with the movie Heropanti and also worked in the movies like Baaghi and A Flying Jatt.

Tiger Shroff dancing with kids at Sony Yay! channel launch on April 12, 2017
Tiger Shroff poses as the brand ambassador at Sony Yay! channel launch with a cool sign that reads – ‘That’s a YAY!’
Tiger Shroff poses at Sony Yay! channel launch with a cool sign that reads – ‘That’s a YAY!’
Tiger Shroff has fun with kids at Sony Yay! channel launch today 
Tiger Shroff shakes a leg with kids from the audience at Sony Yay! channel launch today 
Sony CEO NP Singh, Leena Dutta and Tiger Shroff at the children’s channel launch on April 12, 2017

Photo Credits: Viral Bhayani

Amanda Fletcher

Originally from Britain, Amanda has made Goa her home for the last 20 years and her love affair with Bollywood began shortly after coming to India. She's a die hard Shah Rukh Khan fan and loves writing!

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