International sports ad lifestyle brand, New Era has announced its partnership with Indian cricketer Virat Kohli. The sportsman was snapped attending a launch event held in Mumbai on April 16, 2018. The brand launched the exclusive Kohli Signature Headgear at the event.
The Kohli Signature Headwear collection has been conceptualized and designed by Virat and will be marketed, manufactured and distributed globally by New Era. The event also saw the attendance of Chennai Super Kings all-rounder Dwayne Bravo. The new collection has gone on sale through Jabong in India and neweracap.eu in Europe from April 16, 2018.
Kohli while talking about the collections said, “I have tried to keep things pretty simple because that fits with my style. Inspired by what signifies me, this collection is for more than just my fans – it’s for anyone who is passionate about what they do, who lives a boundless life and loves headwear.” New Era is known for making the finest headwear since 1920.
Photo Credits: Viral Bhayani
