Salman Khan launches his personal care brand FRSH

Bollywood star Salman Khan has remained active throughout the lockdown situation in the entire country. After helping the daily wage workers, distributing ration among the needy and transferring money directly to the accounts of some of the poor people in Mumbai, the actor has now launched his own personal care brand with the name FRSH (pronounced as fresh).

Khan posted a video on social media which revealed about the new brand which has started off with a sanitizer. In the video, Salman introduced the brand and its first product and called it as the need of the time.

The Dabangg star added that the new product is currently available through the website frshworld.com and will soon be available at a store nearby. Salman in the video also shared that they had initially planned to launch deodorants but since they considered sanitizers as the need of the hour, they went ahead with sanitizers.

Amidst the coronavirus pandemic, sanitizers are in high demand and the Kick actor has assured that his brand is offering the product at reasonable prices. Later on the brand will also be launching products like body wipes, perfumes and deodorants. The official FRSH website is selling the 100ml sanitizer bottle for Rs. 50 which is pretty reasonable while a 250 ml bottle sells for Rs. 250.

Photo Credits: Viral Bhayani