Abhay Deol rants on social media about celebrities who promote fairness creams

Abhay Deol malhar (3)
A file photo of Abhay Deol

Abhay Deol calls out each celebrity and brand that promotes discrimination of skin colour

If there is one Bollywood actor who keeps it a class apart, it has to be Abhay Deol. Though he’s been a little out of sight these days, he made a sudden reappearance on social media. Taking to his Facebook account, Abhay went on an uncharacteristic rant about the current trend of fellow celebrity endorsements – fairness creams.

After the attack on an African student that led to India being termed as “racist”, coupled with an MLA stating that the nation couldn’t be racist, owing to South Indians who are “black”, we just need to take a deep breath and hear something that actually makes sense. That fortunately came from Abhay Deol, who began his rant with a post on Facebook –

“There’s a lot more of these campaigns that are blatantly, and sometimes subtly, selling you the idea that whiter skin is better than darker skin. No one at the top of their game in any field is going to tell you that it is demeaning, false, and racist.

You have to see that for yourself. You have to stop buying into the idea that a particular shade is better than others. Unfortunately, if you look at matrimonial ads you will see how entrenched in our psyche this belief is. We even use the word ‘dusk’ to describe the colour of someone’s skin!

While an individual may not be able to change this attitude in his/her community, he/she can at least start with the family.”

And he does make a very valid statement. He even pointed out the time when Nandita Das had to create an awareness campaign herself, saying that being ‘dark is beautiful’. Abhay Deol clarifies that the colour of someone’s skin shouldn’t be the deciding factor into whether they are attractive or not.

The Aisha actor then went on to post, one by one, each Bollywood celebrity endorsement with a caption. Shah Rukh Khan, Deepika Padukone, Sonam Kapoor, John Abraham, Ileana D’Cruz, Vidya Balan, Shahid Kapoor and Sidharth Malhotra were not spared. But he also praised those celebs who have turned out major endorsement deals because they don’t want to be a part of this marketing nonsense. Those in that list include Kangana Ranaut, Randeep Hooda and Ranbir Kapoor.

Um…this one's kinda hard to defend as it does say on the side of the packaging-"Indian women agree, skin looks…

Posted by Abhay Deol on Tuesday, April 11, 2017

WE ARE NOT A RACIST COUNTRY!I will prove it to you. In the pic below John holds a card with shades from white to dark….

Posted by Abhay Deol on Tuesday, April 11, 2017

The reason the tube reads "WHITE BEAUTY" is because the photoshopping on her skin has made her look white and she's clearly a beauty.No demeaning of dark skin here either.

Posted by Abhay Deol on Tuesday, April 11, 2017

This one asks the question "How true is your FAIRNESS?"And further asks if you just have an "outer WHITE layer" or is…

Posted by Abhay Deol on Tuesday, April 11, 2017

His face is dark on the right only because that part of the paper was left exposed to the sun. They are clearly not…

Posted by Abhay Deol on Tuesday, April 11, 2017

It says "2-IN-1 FAIRNESS cream". If you notice her eyes are also lighter than they are in real life. So '2-in-1' must be…

Posted by Abhay Deol on Tuesday, April 11, 2017

If you look carefully he has some black dust on his forehead. It's only because he will be washing that off is the cream called "Fair and lovely".

Posted by Abhay Deol on Tuesday, April 11, 2017

And the King Khan himself asking you-(Translated)- "Being a man why are you are still using a women's FAIRNESS cream!?…

Posted by Abhay Deol on Tuesday, April 11, 2017

Not everyone in my industry is irresponsible- http://www.hindustantimes.com/bollywood/the-fairness-battle-actors-who-refused-moolah-to-fight-racism/story-ALDYnr2J2H9hFdlU0DTnMI.html

Posted by Abhay Deol on Wednesday, April 12, 2017