Bollywood Garam: Producer Ekta Kapoor – who is geared up to launch ‘Ragini MMS’ – has made the promos of the movie ready for the television screens. But much to Ekta’s disappointment, the censor board had given an ‘A’ certificate to the promos of the movie before giving a ‘U/A’.
To get the U/A certificate, the producer had worked hard and had removed all the steamy scenes and the horror portions from the promos. Ekta was keen on reaching out more and more audience through the movie, as she believes that the movie has a mass appeal.
Sources from the production of the movie had said that Ekta wanted to include the song ‘Raat Akeli Hai’ in the promos, as it appropriately gave the idea of the movie to the audience. The source added that Ragini MMS is a thriller movie and Ekta wanted to project the idea through the promos, and not only through the posters.
With an ‘A’ certificate, the promos would not have got much viewership, as such promos would have broadcasted only after 11pm, when a large chunk of the audience is not tuned in to the TV. Ekta made sure to delete the intimate scenes and managed to convince the censor board and had to go through three rounds to get the U/A certificate for the TV promo.