Actress Shilpa Shetty associated with HomeShop18.com for her fashion brand SSK.
Bollywood diva Shilpa Shetty launched her fashion brand Shilpa Shetty Kundra, also known as SSK, at an event in Delhi on September 26, 2014. The ‘Dhadkan’ actress has joined hands with the online shopping portal HomeShop18.com to launch her brand of saris.
Shilpa says that the new line reflects her personal style statement and has been reasonably priced. The range includes ethnic weaves and will be available for sale on the retailer’s television.
The actress said, “In this exclusive collaboration with HomeShop18, I’ve enjoyed experimenting with unique styles to suit different tastes.” Shilpa and husband Raj Kundra have been investing in many businesses in recent times.