Sachin Tendulkar launches his brand True Blue

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Indian cricket legend Sachin Tendulkar launched his brand True Blue at an event in Mumbai on May 28, 2016. True Blue is a premium menswear brand and actor Riteish Deshmukh was seen walking the ramp for the brand.

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Tendulkar at the launch event said, “In the last 24 years if I wasn’t in whites on the field, I was in blues. Blue happens to be my favourite colour as well.”

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Riteish stole the show as he walked in a maroon jacket, white shirt and jeans.

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Photo Credits: Viral Bhayani