Malaika Arora, Bipasha Basu and Sussanne Khan unveil personally designed/ curated collection – The Label Life for Magnum
As the temperatures continue to rise, bold and beautiful divas Malaika Arora, Bipasha Basu and Sussanne Khan unveiled a bold ad campaign Unleash Your Wild Side for Magnum Ice Cream at an event in Mumbai on May 2, 2017. Susanne, Bipasha and Malaika turned the style editors of TheLabelLife.com and have set out a limited edition fashion collection to encourage the consumers to wear their wild side.
The three ladies looked gorgeous as they walked the ramp. Bipasha carried a bold look with a printed shirt and black shorts, Malaika wore a printed outfit and Susanne was seen in a light blue outfit as they walked the ramp and also interacted with the media.
Bipasha, while interacting with the audience said, “We wanted to work on the collection in such a way which was suppose to be exciting, sexy, fierce, a little edgy and wanted women to come out from their comfort zone and look a little different” Susanne too talked about her experience with Magnum and said that it was interesting to make the ice-cream and convert the bold styling towards the collection.
The three divas are the brains behind The Label Life that they’ve collaborated for. For Magnum and their #UnleashYourWildSide campaign, they’ve come up with animal design prints for dresses and tops, that are perfect for summer.
Photo Credits: Viral Bhayani
