Film distributor Rajesh Thadani told a popular daily, “The film saw a disappointing opening. We expected it to open at Rs. 30 crore but it has opened very low as compared to any Salman Khan film. People have not liked the content much. So it’s not doing well.”
In comparison, previous films such as Bhajrangi Bhaijaan had earned Rs. 36.5 crores during the first weekend. Tubelight has been promoted widely, with theatrical trailers that featured Salman’s own society kids. Also, the Khan brothers – Salman and Sohail – promoted the film through different mediums, from radio to comedy shows and everything in between. There really was a buzz about the film that saw Salman in a whole new, more innocent avatar. Also, it was the debut of Chinese star, Zhu Zhu, and the tracks from the film were already garnering interest. The film is a remake of Little Boy.
Tubelight released in theatres this past long weekend, in over 4,400 theatres nationwide. And Mr. Thadani still has high hopes for the film. “Going ahead, we predict it should do a business of Rs. 55-60 crore over the weekend.”
Hopefully Tubelight will be able to work its magic for Indian audiences, and we get to see better numbers in the coming days.